What are cookies?
For almost any modern website to work properly, it needs to collect certain basic information on its users. To do this, a site will create files known as cookies – which are small text files – on its users' computers. These cookies are designed to allow the website to recognise its users on subsequent visits.
Cookies do a lot of different jobs which make your experience of the Internet much smoother and more interactive. For instance, they are used to remember your preferences on sites you visit often, to remember your login details and the contents of your shopping basket, and to help you navigate between pages more efficiently. Much, though not all, of the data that they collect is anonymous, though some of it is designed to detect browsing patterns and approximate geographical location to improve user experience.
Some websites may also contain images called 'web beacons' (also known as 'clear gifs'). Web beacons only collect limited information, including a cookie number, a timestamp, and a record of the page on which they are placed. These beacons do not carry any personally identifiable information and are only used to track the effectiveness of a particular campaign (for example by counting the number of visitors).
Information collected by cookies and web beacons is not personally identifiable.
We collect a number of cookies from our users for various reasons, not least to track our own performance – but also to improve your overall experience of the site. Amongst other things our cookies allow us to calculate how many visitors we have - anonymously, of course - and how long they stay on our site.
Our cookies also enable us to see how many visitors we get to individual areas of our website, thereby helping us to monitor the effectiveness of what we do and the relevance of the content, and the products, we upload.
We believe that your experience of the site would be adversely affected if you opted out of the cookies we use.
What types of cookie are there, and which ones do we use?
There are two main types of cookie:
- Persistent cookies remain on a user's device for a set period of time specified in the cookie. They are activated each time that the user visits the website that created that particular cookie.
- Session cookies are temporary. They allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Once you close the browser, all session cookies are deleted.
Cookies also have, broadly speaking, four different functions and can be categorised as follows: 'strictly necessary' cookies, 'performance' cookies, 'functionality' cookies and 'targeting' or 'advertising' cookies.
Strictly necessary cookies are essential to navigate around a website and use its features. Without them, you wouldn't be able to use our basic services like registration or shopping baskets. These cookies do not gather information about you that could be used for marketing or remembering where you've been on the internet.
Examples of how we use 'strictly necessary' cookies include:
- Setting unique identifiers for each unique visitor, so site numbers can be analysed.
- Allowing you to register a Burford Garden Company account and sign in to website as a registered user.
- Allowing you to an add an item to your basket.
- Allowing you to purchase items from us.
Performance cookies collect anonymous data for statistical purposes on how visitors use a website, they don't contain personal information, and are used to improve your user experience of a website.
Here are some examples of how we use performance cookies:
- Gathering data about visits to our website, including numbers of visitors and visits, length of time spent on the site, pages clicked on or where visitors have come from.
- For comparison with other websites using data collected by industry-accepted measurement and research companies.
- Information supplied by performance cookies helps us to understand how you use our website; for example, whether or not you have visited before, what you looked at or clicked on and how you found us. We can then use this data to help improve our services.
Functionality cookies allow users to customise how a website looks for them: they can remember usernames, language preferences and regions, and can be used to provide more personal services. Currently we do not use functionality cookies.
Advertising and targeting cookies are used to deliver advertisements more relevant to you but can also limit the number of times you see an advertisement, and be used to chart the effectiveness of an ad campaign by tracking users' clicks. Currently we do not use advertising or targeting cookies.
Third Party Sharing Cookies are used to allow you to easily share content, typically via email, SMS or social media platforms. We enable these cookies so that you can share our content via Facebook, Twitter, Pinterest and email. Your browser may well enable sharing via other platforms and SMS or MMS.
How do I control my cookies?
You should be aware that any preferences will be lost if you delete and disable cookies and many websites will not work properly. We do not recommend turning cookies off when using our website for these reasons. You will not be able to shop on our website if you disable all cookies.
Most browsers accept cookies automatically, but you can alter the settings of your browser to erase cookies or prevent automatic acceptance if you prefer. For further information we recommend visiting http://www.aboutcookies.org/
Generally, you have the option to see what cookies you have got and delete them individually, block third party cookies or cookies from particular sites, accept all cookies, to be notified when a cookie is issued or reject all cookies. Visit the 'options' or 'preferences' menu on your browser to change settings and check the following links for more browser-specific information.
You can also clear, as opposed to permanently delete, cookies stored on your device or computer. This is known as 'clearing the cache' or 'clearing your browsing history and data'. This will clear your history and cookies, along with the majority of any automatically retained login details and passwords. Cookies will be reenabled when you next visit a website, as opposed to being blocked.
Managing performance cookies
It is possible to opt out of having your anonymised browsing activity within websites recorded by performance cookies.
Burford Garden Company uses the following companies and you can opt out of their cookies by clicking on the relevant links. Please note that this will take you to the relevant third party's website and generate a 'no thanks' cookie, which will stop any further cookies being set by those third parties.
Don't forget that by not allowing performance cookies, this stops us from being able to learn what people like or don't like about our website so that we can make it better.