Manufactured by two brothers in Driftwood, Texas who were raised with a strong appreciation for the wild outdoors, YETI was founded in 2006 with a simple mission: to construct high quality coolers that were innovative and durable.

• Periscope™ Handle – Retractable for convenience and built strong for heavier provisions
• Neverflat™ Wheels – Solid, single piece tire construction is impact and puncture-resistant
• Rocksolid™ Strength – Highly durable, virtually indestructible
• Neverfail™ Hinge System – Interlocking two-pin design that prevents breaking
• Lipgrip™ Handles – If fishing, make carrying your catch easy
• Bearfoot ™ Non-Slip Feet – Prevent sliding on the boat or in the backseat
• Anchorpoint ™ Tie-Down Slots – Make the process of attaching to your boat, trailer, or truck bed, seamless
• Quicklatch™ - For speedy, one-handed cooler access
• Bottle-friendly packing – Fits (most_ standard bottles and two litre soda bottles upright
• Permafrost™ Insulation – Pressure-injected polyurethane locks 
• Interlock™ Lid System – Creates a form-fitting barrier against extreme temperatures
• Coldlock™ Gasket – A freezer-quality gasket that blocks out the heat and locks in the cold
• Bestdam™ Drain Plug – This leakproof barrier offers quick-drain convenience